Policy Manual

NAU Policy Manual 2022-2023

Cookie & Tracking Technology Notice

Effective Date: January 21, 2026

North American University (“NAU”, “we”, “us”, or “our”) is committed to protecting the privacy of our students, applicants, and visitors. This Notice explains how we use cookies, web beacons, pixels, and local storage (collectively, “Tracking Technologies”) on www.na.edu (the “Site”) and your rights regarding these technologies.

1. What Technologies Do We Use?

  • Cookies: Small text files placed on your device to identify your browser or store information.

  • Pixels & Web Beacons: Electronic tags (such as the Meta Pixel) that track user movements and help us measure the effectiveness of our outreach campaigns.

  • Local Storage: Data stored within your browser by our WordPress theme (Avada) to ensure the Site remembers your preferences (e.g., your choice to accept or reject cookies via the privacy_embeds cookie).

2. Categorization of Tracking Technologies

In accordance with “Privacy by Design” principles, all non-essential technologies remain inactive until you provide affirmative consent.

Category Purpose & Legal Basis Examples
Strictly Necessary Legal Basis: Contractual/Legitimate Interest. Essential for security, session management, and ensuring the Site functions. WordPress session logs, Avada privacy choice storage.
Analytics Legal Basis: Consent. Used to collect aggregate, de-identified data to help us improve Site performance and academic content. Google Analytics (GA4).
Marketing & Retargeting Legal Basis: Consent. Facilitates cross-device tracking to show you relevant information about NAU programs on social media. Meta (Facebook) Pixel, Google Ads Remarketing.

 

3. Your Choice: Accept or Reject

We provide a simple choice to manage your privacy:

  • Accept All: By clicking “Accept,” you consent to the use of all Tracking Technologies, including Analytics and Marketing.

  • Reject All: By clicking “Reject,” all non-essential tracking will be disabled. Only “Strictly Necessary” cookies required for the Site to function will remain active.

  • GPC & DNT: Our Site automatically respects Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we will treat it as a “Reject All” request for marketing tracking.

  • Withdrawing Consent: You can change your mind at any time by clearing your browser cookies or clicking the “Cookie Notice” link in our footer to review your rights.

4. Third-Party Data Disclosure

We do not sell your personal data. We share pseudonymized tracking data with service providers to optimize our digital presence:

5. Regulatory Disclosures (GDPR, CCPA, FERPA)

  • FERPA Compliance: NAU does not use Tracking Technologies to collect or share Protected Student Records as defined by the Family Educational Rights and Privacy Act (FERPA).

  • California Residents (CCPA/CPRA): You have the right to opt-out of the “sharing” of your personal information for behavioral advertising by clicking “Reject.”

  • International Visitors (GDPR): For users in the EU/EEA, processing of non-essential data is based strictly on your explicit consent.

6. Contact Us

For privacy-related inquiries: North American University 11929 W Airport Blvd, Stafford, TX 77477, USA